The Deevize X Brand Haus & Co. Campaign

Deevize came to Brand Haus & Co. to help position their sunglasses as a must-have summer staple. The brand was new to the market and needed to generate awareness, attract a younger, fashion-forward demographic, and build a strong digital presence that would drive sales.

Strategy

✦ Micro-Influencer Campaign

  • 5 carefully selected micro-influencers received Deevize products and a custom-designed digital Influencer Guidebook (built by Brand Haus) outlining the brand story, key messaging, deliverables, and mood board direction.

  • Influencers were provided with exclusive discount codes and clear deliverables, including unboxings, styled Reels, and carousel posts.

  • We also created personalized influencer agreements to maintain brand alignment and content standards.

✦ Social Media Giveaway

  • Launched a 7-day Instagram giveaway, offering a free pair of Deevize sunglasses to 5 winners.

  • To enter, followers had to follow the brand, like the post, and tag friends — creating a viral loop that maximized reach.

  • Winners received not only the product, but also a chance to be featured on Deevize’s socials.

  • Custom winner agreements were designed to give Deevize content rights while keeping the experience feel-good and rewarding.

Execution Highlights

🔸 Influencer content staggered over two weeks to keep momentum high.
🔸 Campaign content included:

  • Launch teaser

  • Influencer unboxings

  • Reels + TikToks

  • Giveaway post & winner reveals

Results

📷 Influencer content accounted for 38% of sales traffic
💸 24% boost in e-commerce sales during campaign
👁️‍🗨️ 50K+ organic impressions from shares, tags, and reposts
🕶️ Influencers and winners created over 20 pieces of reusable content

Takeaway

We didn’t just run a campaign, we built a brand moment. With the right tools, talent, and tone, we positioned Deevize as a sunglasses brand that felt luxurious yet reachable. From customized guidebooks to thoughtfully crafted agreements, every detail was designed to elevate and protect the brand while making sure the community felt seen and celebrated.

Client Testimonial